01 / Go-to-market
Enter with a clear plan
Market and competitor analysis, audience insights, localization, positioning and a practical market-entry roadmap.
What ARANDU does
From opportunity to action.
ARANDU works with founders and leadership teams on the commercial questions that shape growth: where to go, who to work with, how to position the offer and how to turn a strategy into an executable plan.
Expertise
02 / Strategic partnerships
Build relationships that matter
Partner mapping, commercial outreach, negotiations and collaborations that support measurable business goals.
03 / Growth strategy
Find the next growth path
Opportunity assessment, pricing and proposition refinement, acquisition priorities and concrete action plans.
04 / Strategic leadership
Turn plans into progress
Experienced direction for a project or growth phase, coordinating work across product, commercial teams and external specialists.
Selected experience
Commercial thinking grounded in delivery.
Built the Ukrainian market from the ground up, working across localization, payment features, partnerships and customer growth.
Managed sponsorship deals of this value at ESforce Holding, alongside leading a 13-person product and account team.
Led regional growth and partnership work for the CIS market in a global digital marketplace.
Meet the founder
Olga
Akopian.
Founder & Consultant, ARANDU Marketing Solutions
Over more than 12 years, I’ve worked at the intersection of commercial strategy, market expansion and partnerships. As Ukraine Country Manager at ZEN.COM, I helped build the Ukrainian market from scratch, working with internal teams on localization, relevant payment features, brand presence and partnerships.
Earlier, I led product and account teams and negotiated major sponsorships in esports, developed regional business at G2A.COM, and consulted for gaming platforms and digital marketplaces. Today, through ARANDU, I help companies analyze opportunities and turn growth plans into steps they can execute.
When a project needs specialist marketing delivery, I work with agencies and partners while keeping the commercial direction aligned.
Explore my experience on LinkedIn ↗How we work
Built around your growth stage.
01
Understand
Define the commercial challenge, decision makers, resources and realistic opportunities.
02
Focus
Set priorities, shape the market or partnership strategy and agree on concrete next steps.
03
Move
Support outreach, conversations and cross-functional work so the strategy can be put into practice.
Let's connect